by ideas42
Every day, working with a wide range of partners around the world, we use behavioral science to address complex social problems. And each year, we take a moment to reflect on this work, what we’ve learned, and how to build on this knowledge going forward. As 2021 draws to a close, here are five takeaways […]
by Arielle Gorstein
In January 2020, before “COVID-19” and “pandemic” had even entered most people’s vocabulary, I took a trip to Uganda to help kick off the implementation and evaluation period of a promising project to address unmet need for family planning (FP) services among adolescent girls. By April, the intervention was on hold and we weren’t sure […]
by ideas42
The COVID-19 pandemic has made it clearer than ever that health outcomes for millions around the world are unequal and unfair. The pandemic has upended measurable progress toward improving the lives of millions of people and created new challenges for individuals, communities, health providers, and policymakers, particularly in low- and middle-income countries. At ideas42, our […]
by Rebecca Nissan
Despite rapid growth in the adoption of behavioral science over the last decade, some have argued that the field may not be reaching its full potential. When behavioral scientists focus on identifying new applications for existing frameworks, we risk falling short of innovative growth into new technologies and approaches. There is certainly still room to […]
by ideas42
People often (erroneously) believe that a few leaders are responsible for the development of an emerging field, an idea, or event in history because of perceived “natural attributes” such as superior intelligence. This is known as “great man” theory–a flawed theory, of course, because in reality it is the tireless work of countless people that […]
by ideas42
It’s become tradition of sorts that each December, we reflect on the year behind us and celebrate the newest evidence and social impact generated by behavioral science. Of course, 2020 is a difficult year to look back on with much fondness. And yet, even in one of the more challenging years in living memory, we […]
by Maddie Kau and Sara Flanagan
Worldwide, what is more likely to kill you than 200 skydives, 1000 scuba dives, or a diagnosed case of malaria? Giving birth once. Too often, giving birth is dangerous, and the most common cause of maternal mortality – postpartum hemorrhage (PPH), or excessive bleeding after childbirth – is largely preventable. The clinical best practices to […]
by Preeti Anand and Sylvia Kezengwa
As behavioral scientists, we know context matters. That’s why in a typical ideas42 project, our team members engage closely with the lived context of real people who will use or be impacted by our designs. We observe how people go about their lives and make daily decisions, interview service providers and people who use these […]
by Arielle Gorstein & Emily Zimmerman
An unplanned pregnancy during adolescence can dramatically impact a girl’s health and economic future, yet use of modern family planning (FP) services among adolescents remains low in many places. The challenge is particularly great in many countries in Africa, where despite a global rise in FP use among adolescents, adolescent fertility remains high and nearly […]
by Elizabeth McElwee & Emily Zimmerman
This post originally appeared on the Breakthrough Action + Research blog. Thanks to global efforts, family planning and reproductive health (FP/RH) services have made great strides. However, many people still do not use these services even when they currently want to avoid or delay pregnancy. Behavioral economics brings a unique perspective to the choices people […]
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