Global Health

Solving the “Sugar Daddy” Problem in South Africa

According to a recent study, school-age girls in South Africa are 3 times as likely to be HIV positive as boys the same age. What is the cause of this disparity? From anecdotal accounts, interviews and our study of the context, we learned about three societal constructs that may offer clues to the answer: These […]

New Working Paper: Behavioral Design for Development

Behavioral economics’ most successful large-scale impacts have so far been in the developed world, with notable successes including the headway made on getting Americans to save for retirement or the many successes of Britain’s Nudge Unit. But at ideas42, we believe that behavioral economics can also dramatically change the way development programs work (for the […]

The Last Mile Problem: Sendhil Mullainathan’s TedTalk

Another one from the archive: In this TED talk from 2010, Sendhil talks about something that animates a lot of the work ideas42 does: the problems we know how to solve, in a technical sense, but don’t. “We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to […]

A Chat About Behavioral Economics

One from the archives: back in 2010, ideas42 co-founder Sendhil Mullainathan and New York University’s Glenn Loury had a wide-ranging discussion about behavioral economics, which you can listen to here. Lots of food for thought in there, including the behavioral economics of the snooze button, why single mothers are like air-traffic controllers, and sundry other […]