Global Health

Building Trust in Research and Design

by Bridgette Gray, CEO

This post originally appeared as a LinkedIn Article For many Black Americans, the mention of vaccines or medical research conjures the Tuskegee Syphilis Study—a decades-long betrayal where researchers deliberately withheld treatment and honesty for 40 years from Black men in Alabama, watching them suffer and die for the sake of observation. This wasn’t just a […]

The Power of Us: 2024 in Review

by Bridgette Gray, CEO

This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.

How a Board Game Empowers Girls in Ghana to Control Their Reproductive Futures

by Rahin Khandker

The girls jittered as they looked down at the game board. If they moved their piece one more square forward, they would win the game. Afia drew the game card for her team and the blood immediately drained from her face. Oh no—it was the dreaded Chance card. The girls on the opposing teams shrieked […]

Four Lessons from My First 6 Months at ideas42

by Bridgette Gray, CEO

This post originally appeared as a LinkedIn Article It’s been six months since I had the honor to be chosen to lead ideas42. I want to share what I’ve learned from stakeholders, the ideas42 team, and our board and give you a preview of what’s to come. I hope you’ll follow us on our journey […]

Welcoming our new CEO, Bridgette Gray

by The ideas42 Team

ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.

Five Behaviorally Informed Ideas for Advancing Sexual and Reproductive Health

by ideas42

Behavioral science has the power to catalyze progress across the sexual and reproductive health (SRH) sector. Over the last decade, our Global Health team has worked on more than 250 projects in over 30 low-and middle-income countries applying behavioral science to programs across the ecosystem. From reducing provider bias during contraceptive counseling to boosting male […]

6 Behavioral Science Principles Critical for Effective Family Planning Programs

by ideas42

Unintended pregnancies are a persistent global challenge with significant health, financial, and social consequences that disproportionately impact those with the least. Despite significant strides in increasing the availability of contraceptive services, 49% (111 million) of all pregnancies are unintended each year in low- and middle-income countries (LMICs), preventing women from having the opportunity to choose […]

Refining Solutions for Supporting Facility-Based Delivery in Liberia

by Allison Schachter and Sara Flanagan

For many rural low-income pregnant women in Liberia, the ability to deliver at a health facility is riddled with barriers. While they may intend to deliver their baby at a health facility and believe it’s the safest place to give birth, it often requires extensive planning and saving, from determining when and how to leave […]

The Art and Science of Planning for Facility-Based Childbirth in Liberia

by Allison Schachter and Jana Smith

While most rural pregnant women in Liberia intend to give birth in a health facility, there are many barriers that often prevent them from following through on this intention. Facility-based childbirth requires extensive preparation, from determining when and how to leave for the facility to saving for the cost of transportation and drugs and medical […]