by Eleni Fischer
These days, social media is often the first place organizations turn to spread the word about their work. Nonprofits dream of a campaign that goes viral, or an influx of donations based on a compelling human story they tell. The reality is less rosy. For many nonprofits, social media is time consuming and too often […]
by Sarah Welch
Surprisingly, people often need less information and time to act than we expect. Giving donors less time can often lead to more action.
by Nick O'Donnell and Bradley Noble
New research on donor behavior can spark innovations to increase proactive, strategic, and impactful giving. This can mean more funds for more charitable organizations to solve critical social problems around the world.
by Kathleen Addison and Awele Ajufo
This year, we mark one decade of an overlooked occasion with outsized impact: Giving Tuesday. During this season, we come together to donate to causes we care about, an altruistic extension of the previous days of indulgence in the United States and a socially conscious way to use any bonus cash we’ve accrued. In 2021, […]
by Cecilia Shang and Eleni Fischer
Many employees indicate that they want to be a part of a workplace that is socially meaningful in some way. America’s Charities’ 2017 Snapshot study found that “71% of surveyed employees say it is imperative or very important to work where culture is supportive of giving and volunteering.” More recently, many employees are seeking to […]
by Marisa Nowicki
Which “Friends” character are you? Which Hogwarts house do you belong to? These are examples of fun, short quizzes that people sometimes can’t help but take. Why? We like to reveal something new and unique about ourselves. How about: What type of giver are you? Since 2015, our team has been researching donor behavior and […]
by Samantha Hammer and Eleni Fischer
Think about your charitable giving over the past year or so. Did you donate to a friend’s cause? Did you volunteer your time? Did you support a friend, family member, acquaintance, or stranger in need? Looking back on it now, does your giving reflect who you are and what you care about? These are probably […]
by Sarah Welch, Cecilia Shang, Katy Davis, & Piyush Tantia
The COVID-19 pandemic is unlike anything we’ve seen, but our urge to help others in crisis is familiar. When disaster strikes, a common arc unfolds: Media coverage and stories abound, non-profit organizations spearhead relief efforts, solicitations to donate are shared, and dollars come pouring in. These one-time, urgent campaigns are important and play a critical […]
by Omar Parbhoo
The tragic impact of COVID-19 is being felt in every corner of the globe. But amid this crisis, millions of people are stepping up in inspiring ways to help one another. New emergency response funds have been created and existing charities are being retooled to meet the immense needs of the moment. While the scale […]
by Raegan J. Tennant
With over a million active charities in the United States, selecting organizations to support can be an overwhelming experience for many donors. The presence of too many options—without a way to meaningfully differentiate between them—can lead people to fail to choose at all. Even if donors have a manageable number of charities to choose from, […]
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