by ideas42
This post originally appeared on the Center for Financial Inclusion at Accion Blog. What does it take to successfully design, pilot, and scale an effective new financial product or service? Much more than most would realize! That’s why the Center for Financial Inclusion’s (CFI) recent behavioral insights workshop in Bogota, Colombia, had a clear focus: […]
by ideas42
ideas42 Joins with USAID and CGAP to Improve Financial Management for Microentrepreneurs in Developing Countries Project will scale-up pilots applying behavioral economics to create more customer-centric financial services Non-profit behavioral design firm ideas42 has been awarded over $1 million by USAID and CGAP to scale up an innovative new tool to help microentrepreneurs in developing countries […]
Approximately 70 million American adults are considered unbanked or underbanked, and are forced to manage their money through costly alternative financial services that operate outside of the traditional banking system. These services, such as check-cashers and payday loans, impose large fees that often accumulate over time, which can trap consumers in cyclical and deepening debt. An alarming […]
Whether you’re writing a check to your landlord, swiping your credit card at the checkout counter, or diverting a portion of your paycheck into a 401(k), it’s likely that a financial institution plays an important role in your daily life. Yet the same cannot be said for all Americans: more than one in four households […]
It’s no secret that saving money is a good idea. Even when money is tight, putting away a small amount on a regular basis can help deal with unforeseen financial shocks as well as allow people to make investments to build financial stability in the long-term. But time and time again we see people failing to save for […]
In the social sector, it’s not always possible to test the impact of a designed solution. This often leaves us wondering whether resources are spent in ways that have real effects on welfare. The BETA Projectwas a unique opportunity to design behavioral solutions for three partner sites and test each solution to see whether or […]
What organization doesn’t want to describe itself as “outcome oriented” and “data driven”? These two buzz phrases highlight a growing interest in the social sector for measuring and tracking concrete outputs in order to demonstrate organizational impact. Beyond the usual metrics, however, is the need to measure the impact of specific program changes or initiatives. […]
How do we understand the world around us? As individuals, we have five senses that will reveal some truth about the world, and they serve us pretty well when we’re trying to survive. But how do you see an atom? Can you touch a burgeoning social movement? Can you hear the migratory behavior of the […]
Design is about solving problems, and great design is about solving hard problems successfully. At ideas42 we’ve found that incorporating insights from behavioral economics at every stage of the design process can yield amazing results – whether solving problems in health, energy usage, or economic development. We’re just wrapping up a project looking at the […]
People are presented with many choices throughout their day, from what to have for lunch to where to go on vacation to how much money to save for emergencies. In many situations, this ability to choose enhances our lives. However, having too many choices can sometimes feel like a burden, especially if the choices are […]
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