Environmental Sustainability

A Fresh Start

by David Munguía Gómez & Jaclyn Lefkowitz

It’s now 2 weeks into the new year, and chances are most of us have spent the first several days of 2016 diligently working to keep our New Year’s resolutions. Once again, we’ve dragged ourselves to the over-crowded gym after work, we’ve braved the long lines at grocery stores to fill our carts with healthy […]

ideas42 Affiliate Series: A Talk with Mike Norton

ideas42’s network of academic affiliates represent some of the world’s foremost experts in behavioral science. With the ideas42 Affiliate Series, we invite them to share their insights and what inspires their exploration into human behavior. We recently invited Mike Norton of Harvard Business School to visit our New York office. He gave our team a fascinating talk […]

Introducing the ideas42 Directory of Academic Experts in Behavioral Science

We probably don’t need to tell you, savvy reader, that behavioral science is fascinating. The insights on human behavior that have come from the last few decades of research are not only profound and compelling, but can also delight. Take loss aversion. First demonstrated by Daniel Kahneman and Amos Tversky, this principle says we dislike […]

ideas42 Affiliate Series: A Talk with Angela Duckworth

ideas42’s network of academic affiliates represent some of the world’s foremost experts in behavioral science. In their efforts to address some of society’s toughest problems—from poverty alleviation to improving health care—these scholars have continually generated surprising and often counterintuitive scientific insights about why we make the choices we do. Their research illuminates our behavioral interventions […]

Testing the Waters: Using Simple, Low-cost Nudges to Reduce Water Consumption

With a six-fold increase in global water use over the last century, the availability of fresh water has emerged as a critical issue for environmental sustainability. Water scarcity is an issue that policymakers must address with urgency — states like California already face one of the worst droughts in history. The United Nations estimates that by […]

New White Paper: The Power of Heuristics

People are presented with many choices throughout their day, from what to have for lunch to where to go on vacation to how much money to save for emergencies. In many situations, this ability to choose enhances our lives. However, having too many choices can sometimes feel like a burden, especially if the choices are […]

What Behavioral Economics Is Not

Since the release of 2008′s Nudge, behavioral economics (BE) has quietly invaded the public’s perception. Some of the most well-known examples include the creation of the Behavioral Insights Teamin the UK, Cass Sunstein’s appointment in the Obama Administration, and the rise of popular economics books like Daniel Kahneman’s Thinking, Fast and Slow (and to a […]

New Working Paper: Behavioral Design for Development

Behavioral economics’ most successful large-scale impacts have so far been in the developed world, with notable successes including the headway made on getting Americans to save for retirement or the many successes of Britain’s Nudge Unit. But at ideas42, we believe that behavioral economics can also dramatically change the way development programs work (for the […]

Behavioral Economics and the Energy Efficiency Paradox

Spend enough time working on energy efficiency in the U.S. and you will eventually arrive at a curious fact. Despite the best efforts of government to encourage conservation, Americans leave an estimated $130 billion on the table every year in energy-saving opportunities. That’s more than the operating budget of every federal department except for defense. […]