Nudge to Action: Behavioural Science for Sustainability
by UN Environment
This post originally appeared on UN Environment’s blog. In Kibera, Africa’s second-largest informal settlement, located in Kenya, researchers were puzzling over the low uptake of a water purification solution. This was a place where water-borne diseases were rampant and sometimes lethal, so why didn’t more residents buy this simple, cheap answer to a chronic health […]