‘Tis the Season for Americans to…Give to Charity?
by Sarah Welch
In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are […]