by Jessica Li, Cecilia Shang, Dana Guichon
Early on a Tuesday morning in Boone, Iowa, while the corn fields are still wet with dew, the coffee counter at a local Casey’s gas station hums with conversation. Loitering near the cash register, John chats up his neighbors while his truck finishes filling with diesel. He’s been coming here for coffee and a doughnut […]
by Bridgette Gray, CEO
This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
by Jessica Li and Cecilia Shang
Record high temperatures, droughts, floods, and other severe weather events are more than headlines for the people that feed our populations. For farmers, these events are a direct threat to their livelihoods. A harsh weather event or an unusual change of the season can ruin an entire season’s crops. How can we protect farmers and […]
by ideas42
In the U.S., Black History Month is a time to reflect on the contributions made by Black people in all walks of life, across all industries and in all parts of our society. It’s also a time to celebrate and amplify the voices of those in the Black community and reflect on those who inspire […]
by Griffin Smith, Sarah Welch, & Erin Sherman
If you don’t own coal stocks or invest in pipeline companies, you may not think of yourself as a fossil fuel funder. But U.S. banks are the biggest lenders and underwriters of fossil fuel projects globally, meaning the money in your checking and savings accounts could indeed be funding projects like deep-water drilling, pipeline expansion, […]
by Rebecca Nissan
Despite rapid growth in the adoption of behavioral science over the last decade, some have argued that the field may not be reaching its full potential. When behavioral scientists focus on identifying new applications for existing frameworks, we risk falling short of innovative growth into new technologies and approaches. There is certainly still room to […]
by ideas42
People often (erroneously) believe that a few leaders are responsible for the development of an emerging field, an idea, or event in history because of perceived “natural attributes” such as superior intelligence. This is known as “great man” theory–a flawed theory, of course, because in reality it is the tireless work of countless people that […]
by Sanjeev Devarajan, Nudgeathon events team, UCL BIT
With the importance of reducing greenhouse gas emissions, and COVID-19 reducing aviation numbers dramatically, the current moment is seen as a unique chance to shift business travelling behaviour towards more sustainable choices. On Friday 4th December, University College London’s (UCL) Behavioural Innovations Team launched a Nudgeathon, a unique event built around sharing ideas and developing […]
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