by ideas42
Each year, the behavioral science community expands our knowledge about humans and decision-making and builds evidence for how to use behavioral science to improve lives. This rapidly growing community is made up of brilliant researchers, dedicated practitioners who apply behavioral science in their work solving problems, pioneering organizations that fund behavioral innovation around the […]
by Liana Johnson
Social norms are a powerful tool for improving lives—they have helped people get healthier, save more money, and take positive environmental actions. While social norms sound simple—“tell people what others are doing and they’ll change their behavior!”—there are plenty of nuances to leveraging them for social good. Apply these three insights to optimize your social […]
by Rachel Rosenberg & Michael Stern
Imagine entering college for the first time. In addition to starting day one in a completely new environment, you have countless decisions to make within just a couple of weeks that will determine your path for the next two to four years: “What do I want to study?” “Which courses do I need to take?” […]
by Cassie Taylor
Early reading habits are predictive of a number of later life outcomes, including higher education attainment and income, yet more than two-thirds of fourth graders in U.S. public schools are not reading proficiently. We often think of education as taking place entirely at school, but fourth graders only spend about 13% of their waking hours in the […]
by ideas42
A significant part of our work at ideas42 is learning, constantly, about people—how they make decisions and how their actions are impacted by the world around them. Through a deeper understanding about our often-quirky tendencies, we can more effectively design solutions that can positively impact the lives of millions of people. In this process, each […]
by ideas42
We’ve spent more than a decade applying behavioral science to complex social problems, all in the service of improving the lives of millions of people. Part of our mission is to dramatically expand the use of behavioral science as a problem-solving tool, and that’s why we’ve recently broadened our efforts to bring this approach to […]
by Maya Alper
The start of a new academic year should be an exciting time for the 19.9 million students who recently began or are continuing in college. But for many students, college also brings stressful financial decisions. These decisions weigh on many students, but the burden is often heaviest for those who are balancing school with full […]
by Sarah Welch
In 2014, 31% of annual charitable giving occurred in the month of December—and 12% in the last 3 days of the year. Why? There are many potential reasons. The traditional holiday season sparks generosity and a desire to help others. Some people make last-minute donations for tax purposes. And more recently, fundraisers’ giving campaigns are […]
by ideas42
If you’re getting yourself into the Halloween…spirit…by checking the back of closets and behind curtains for boogeymen, don’t forget to take a peek in the mirror. Sometimes we don’t find the eeriest things lurking in dark corners, but in the corners of our own minds. That’s right, studying behavior (and examining our own behavior) can […]
by Omar Parbhoo
It’s often said that Americans are exceptionally generous, and fortunately, it’s a claim that’s well supported by the numbers. In 2016 alone, U.S. households donated over $282 billion to charities worldwide. And when compared globally, the U.S. consistently ranks as one of the most altruistic countries by the World Giving Index. But do these absolute […]
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