How do we understand the world around us? As individuals, we have five senses that will reveal some truth about the world, and they serve us pretty well when we’re trying to survive. But how do you see an atom? Can you touch a burgeoning social movement? Can you hear the migratory behavior of the […]
People are presented with many choices throughout their day, from what to have for lunch to where to go on vacation to how much money to save for emergencies. In many situations, this ability to choose enhances our lives. However, having too many choices can sometimes feel like a burden, especially if the choices are […]
Reflecting back, 2013 was an exciting year for ideas42, CFED and the Citi Foundation. Through the BETA (Behavioral Economics Technical Assistance) Project, we worked with Accion Texas, the Cleveland Housing Network, and Neighborhood Trust Financial Partners to design and test new solutions for their programs using insights from behavioral economics. We defined the problems to be […]
Editor’s Note: The following article was originally published by Next Billion‘s James Militzer. Why do so many people – in all countries and at all levels of society – struggle to make sound financial decisions? Answering that question is one of the missions of ideas42, a non-profit “behavior design lab” that specializes in behavioral economics, […]
Since the release of 2008′s Nudge, behavioral economics (BE) has quietly invaded the public’s perception. Some of the most well-known examples include the creation of the Behavioral Insights Teamin the UK, Cass Sunstein’s appointment in the Obama Administration, and the rise of popular economics books like Daniel Kahneman’s Thinking, Fast and Slow (and to a […]
Take a look at your to-do list. Which task do you expect to complete first? Probably something fairly simple and concrete: “Buy groceries,” “Pay phone bill,” “Clean bathroom.” Now, which task always gets pushed to the bottom of the list? Learning conversational Spanish would be fun and would make you a stronger job candidate, but […]
“Make It Easy” – it’s not just a Staples advertising gimmick, but a key design principle from behavioral economics. How can we make sure people sign up for 401(k) savings accounts? Make it easy by setting a default plan. How can we get people to eat right? Make it easier by designing an intuitive food […]
Have you ever meant to do something so important or so forgettable that you created a reminder for yourself, only to find that you still failed to follow through? Maybe you wrote a note reminding yourself to pick up the dry cleaning on the way home from work, but you completely forgot after a busy […]
At what point can we say that we understand another person’s behavior? “Before you abuse, criticize and accuse,” singer Joe South told us, “Walk a mile in my shoes.” If we walked a mile in the shoes of every client that our three BETA test sites serve, we would need to cover approximately 3,797 miles. […]
Part of diagnosing a behavioral problem is realizing that you don’t always know where to look for the “symptoms.” In medical diagnosis, symptoms are at least limited to the physical human body. Human behavior, on the other hand, is shaped by a complex blend of contextual details and internal neuro-cognitive processes into which we have […]
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