by Scott Lensing and Bridgette Gray, CEO
Friction in our systems—such as lengthy forms, complex websites, excessive documentation, and unclear communication—wastes time, deters access, and exacerbates inequality. We all want our government and workplaces to actually work, and our lives to be easier. A behavioral approach to reducing friction can help us get there.
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article In 2016, New York City wanted to help keep its employees healthier by encouraging them to visit a work-site flu vaccine clinic. These vaccinations had been widely available before, but many employees had not gotten the flu. ideas42 was brought in to determine how more employees could […]
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article Economic mobility and opportunity are foundational American promises: If you’re willing to work hard, you will have a fair chance to thrive. When clear paths are open for anyone to achieve economic security, our workforce becomes more vigorous, our communities more resilient, and our nation more prosperous. […]
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article A single email can mean the difference between a student graduating college, getting a well-paying job, and moving into the middle class—or dropping out of school under a mountain of debt. Given that people with bachelor’s degrees earn 67% more than high school graduates, these small interventions […]
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article At first glance, it can seem contradictory that President Trump’s inauguration is on the same day we celebrate Dr. King’s legacy. We honor the face of the Civil Rights movement, the man who embodied social, legal, and economic security for not only Black Americans but all Americans. […]
by Bridgette Gray, CEO
This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article I’ve witnessed firsthand how stories can shape our world and how the stories being told fuel the discord in our country. Today, I want to share my thoughts on why everyone in the social impact space, regardless of their field, should attend to narrative change—and my advice […]
by Bridgette Gray, CEO
This post originally appeared as a LinkedIn Article It’s been six months since I had the honor to be chosen to lead ideas42. I want to share what I’ve learned from stakeholders, the ideas42 team, and our board and give you a preview of what’s to come. I hope you’ll follow us on our journey […]
by The ideas42 Team
ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.
by The ideas42 Team
As 2023 draws to a close, we’re looking forward to what’s next. Read on for a look at some of the ways we’re advancing our mission in 2024 and creating change in our core issue areas.
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