Civic Engagement

The Power of Us: 2024 in Review

by Bridgette Gray, CEO

This year has been a testament to the idea that we are greater than the sum of our parts. We’ve collaborated with partners around the world in a range of fields. Here are a few projects that showcase how much more we accomplish together.

Welcoming our new CEO, Bridgette Gray

by The ideas42 Team

ideas42’s Board of Directors enthusiastically announced the selection of Bridgette Gray as the nonprofit’s new CEO. Effective immediately, she will lead ideas42, one of the world’s top applied behavioral design firms.

Don’t Forget to Remind People to Vote

by Nick O'Donnell

Across the 2018, 2020, and 2022 elections, only 70% of eligible voters participated at least once, and a meager 40% voted in all three.

It’s easy to look at these figures and think Americans don’t actually care about voting. Behavioral science tells a more nuanced story.

Changes in Election Laws Derail Voters

by Meghan Ingerick

Change is difficult, whether we’re adapting to small changes in our routine or seismic shifts in our environment. One reason for this struggle is as humans, we rely on a collection of prior knowledge and experiences to form mental models that help us navigate the world. When those mental models are disrupted, we’re easily derailed, […]

Overcoming Barriers to Voting in Local Elections

by Maya Alper

In the decade since becoming eligible to vote, I’ve moved seven times across four different states. Along the way, I’ve prided myself on re-registering with each move and doing my best to get familiar with my new elected officials. But despite the fact that my job literally revolves around elections, I still struggle like most […]

Black History Month: Honoring Black Behavioral Scientists

by ideas42

In the U.S., Black History Month is a time to reflect on the contributions made by Black people in all walks of life, across all industries and in all parts of our society. It’s also a time to celebrate and amplify the voices of those in the Black community and reflect on those who inspire […]

Let’s Make Voting a Habit

by Tom Tasche

I picked up a lot of new habits over the past year. With the pandemic scrambling “life as usual,” everything from how I eat, sleep, and exercise to how I work, relax, and socialize looks different these days. It’s an open question to what extent this new way of life will stick once the world […]