Connecting with the BDT
The BDT is a free resource for any NYC government agency or ISLG grantee interested in applying behavioral insights to new and existing processes and programs. Do you work for an NYC agency interested in using behavioral science? Please contact us at nycbdt@ideas42.org or explore the resources below to learn more about how we can collaborate.
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Recent Projects
Supporting Women on the Path to Becoming Firefighters
Among aspiring firefighters applying to join the New York City Fire Department, women are nearly twice as likely to withdraw their candidacy just prior to the physical exam as their male peers. We sought to address barriers that prevent women from showing up to and performing on their physical exam.
Read MoreHelping New York City Drivers Avoid Getting Booted
When NYC drivers approach $350 in unpaid parking fines, their vehicles become at risk for booting, an unanticipated financial cost that can be particularly disruptive for people with low-to-moderate incomes. Our redesigned warning email led to a statistically significant reduction in the number of drivers becoming eligible for booting.
Read MoreHelping New Yorkers Maintain Access to Food Assistance
SNAP churn results from failure to recertify annually but is also driven by a failure to complete the six–month periodic report. The BDT designed two behaviorally–informed emails to prompt online periodic report submission. Both emails leveraged loss aversion, outlined action steps and time expectations, and made deadlines salient.
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