Editor’s Note: The following article was originally published by Next Billion’s James Militzer. Here are some undisputed financial truths: It’s good to pay your bills on time and save for a rainy day. It’s bad to live beyond your means and carry too much costly debt. We all know those things. Yet billions of people, […]
Since the release of 2008′s Nudge, behavioral economics (BE) has quietly invaded the public’s perception. Some of the most well-known examples include the creation of the Behavioral Insights Teamin the UK, Cass Sunstein’s appointment in the Obama Administration, and the rise of popular economics books like Daniel Kahneman’s Thinking, Fast and Slow (and to a […]
Take a look at your to-do list. Which task do you expect to complete first? Probably something fairly simple and concrete: “Buy groceries,” “Pay phone bill,” “Clean bathroom.” Now, which task always gets pushed to the bottom of the list? Learning conversational Spanish would be fun and would make you a stronger job candidate, but […]
ideas42 and its partners, the Doorways to Dreams (D2D) Fund, the Center for Financial Services Innovation (CFSI), and the Corporation for Enterprise Development (CFED), are excited to announce a call for prototyping partners on the CFPB Innovations Project. The project seeks to develop and test prototypes of new approaches for helping consumers overcome common decision-making […]
“Make It Easy” – it’s not just a Staples advertising gimmick, but a key design principle from behavioral economics. How can we make sure people sign up for 401(k) savings accounts? Make it easy by setting a default plan. How can we get people to eat right? Make it easier by designing an intuitive food […]
Have you ever meant to do something so important or so forgettable that you created a reminder for yourself, only to find that you still failed to follow through? Maybe you wrote a note reminding yourself to pick up the dry cleaning on the way home from work, but you completely forgot after a busy […]
At what point can we say that we understand another person’s behavior? “Before you abuse, criticize and accuse,” singer Joe South told us, “Walk a mile in my shoes.” If we walked a mile in the shoes of every client that our three BETA test sites serve, we would need to cover approximately 3,797 miles. […]
Part of diagnosing a behavioral problem is realizing that you don’t always know where to look for the “symptoms.” In medical diagnosis, symptoms are at least limited to the physical human body. Human behavior, on the other hand, is shaped by a complex blend of contextual details and internal neuro-cognitive processes into which we have […]
ideas42 recently hosted a webinar about our Request for Problems in postsecondary education. The RFP process is the first step towards a great opportunity to partner with ideas42 in solving behavioral problems in the postsecondary space. For the recording of the webinar and a list of frequently asked questions, please see below. PSE Webinar FAQ
Sometimes it’s good to make mistakes. As soul singer Joss Stone says, “I’ve got a right to be wrong. My mistakes will make me strong.” In behavioral diagnosis, as in life, being wrong is sometimes helpful – especially when it stimulates new insights on the problem. One of our favorite strategies to test hypotheses in […]
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