by Preeti Anand and Sylvia Kezengwa
As behavioral scientists, we know context matters. That’s why in a typical ideas42 project, our team members engage closely with the lived context of real people who will use or be impacted by our designs. We observe how people go about their lives and make daily decisions, interview service providers and people who use these […]
by ideas42
The heart of a functioning democracy is the integrity of its democratic institutions, most notably trust in elections and the process by which everyone can make their voice heard. In the 2020 U.S. election, voters made their voices heard at historic levels: turnout is projected to be at its highest in over a century, including […]
by ideas42
It’s November 4th, Day 2 of election returns in the United States 2020 election, and as was expected and planned for, the outcome is not yet decided. All the votes are usually not counted election night, but in the past, reasonable projections could be made the night of. This year, due to safety concerns amid […]
by Toni-Anne Richards and Laura Wolff
At ideas42, we’ve thought a lot about how to maximize the impacts of public benefits in the lives of everyday people, especially during a pandemic. Since the COVID-19 crisis began, we’ve assisted government and non-profit agencies in making their communications about the changes to these benefits more effective. We also generated guidelines for states and […]
by Jeremy Barofsky, Ariadna Vargas, Dinardo Rodriguez, and Anthony Barrows
On February 24, 2020, the Trump administration’s expanded “public charge” rule took effect. Afterward, the Department of Homeland Security could reject an immigrant’s application for permanent residence for using safety net programs such as Medicaid and the Supplemental Nutrition Assistance Program (SNAP, formerly called food stamps). The rule’s adoption was the culmination of a years-long […]
by Jazondré Gibbs, Tom Tasche, and Cassie Taylor
Nearly twice as many students voted in the 2018 midterm election as in 2014, raising turnout among student voters to a high-water mark. As recently as last fall, analysts confidently forecasted similarly record-breaking levels of participation in the 2020 presidential election. Fast forward 12 months and, needless to say, things have changed. The pandemic is […]
by ideas42
Like so many of the world’s innovators, when Janica Alvarez became fed up with a terrible product, she invented a better one, in this case a breast pump. Her smart pump enables faster, more comfortable pumping, and allows mothers to track their output. Breast pumps hadn’t been improved in years, and there was strong demand […]
by Elizabeth Weingarten and Omar Parbhoo
A lesson one of us (Elizabeth) learned in journalism school: The best first sentences, also known as the lead, are vacuums. Great journalists use them to demand a slice of readers’ limited cognitive bandwidth and suck them into a story. If the story is well-written and interesting enough, your audience will read and understand it, lectured […]
by Maya Alper
At first glance, mail-in ballot numbers seem to presage a coming disaster: during the primaries more than 550,000 mail ballots were rejected, many disqualified for seemingly small errors, like envelopes sealed with tape. But these numbers don’t signal an inevitable November Nightmare. In fact, the science of human behavior can help explain both why these […]
by Arielle Gorstein & Emily Zimmerman
An unplanned pregnancy during adolescence can dramatically impact a girl’s health and economic future, yet use of modern family planning (FP) services among adolescents remains low in many places. The challenge is particularly great in many countries in Africa, where despite a global rise in FP use among adolescents, adolescent fertility remains high and nearly […]
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