15 YEARS OF IDEAS42
Over the past 15 years, we've worked on over 600 projects with over 400 partners in more than 50 countries across the globe—all with the goal of using behavioral science to create a more equitable world.
People don't often behave in the ways we assume they will. That's why we use behavioral science—the science of how people actually behave—to reinvent systems, and design more effective products, services, and programs in collaboration with and for the benefit of communities with the fewest resources and opportunities.
But we don't stop there.
By identifying the underlying behavioral causes of some of our world’s biggest challenges, we’ve not only been able to design novel solutions—we’ve also rigorously tested and scaled them—allowing us to impact over 34 million people to date.
And we’re just getting started.
Impacting lives is simply not enough, because in order to make the world better, we need to make it fairer. In honor of our 15th anniversary, we’ll not only be reflecting on the progress we’ve made thus far, but also looking ahead at why we believe behavioral science is essential to creating a more equitable world.
15 YEARS OF INSIGHTS AND IMPACT
Since 2008, we’ve been at the forefront of pioneering a new approach to solving some of the world’s most complex challenges. View some of our greatest milestones along the way.
Scroll right to view each milestone.
OUR METHODOLOGY
Fifteen years of honing our approach has yielded an evidence-informed, people-centric framework that is responsive to the varied contexts and communities in which we operate. So what does this look like?
HUMANS OF IDEAS42
People are at the center of everything we do. Go behind the scenes with us to discover the people whose lives have been made better thanks to behavioral design.
- Courts Without Fear
How assuring no arrests boosts appearance and court efficiency
- New Perspectives = Better Outcomes
How a detective's understanding of missed court dates is preventing arrest and changing lives.
WHERE WE WORK
Our projects span 6 continents and 55 countries. View our interactive map to explore a small sample of our work.
BLOG
We’ve generated a lot of insights over the past 15 years. Read our reflections on some of our most meaningful insights and learn where we see behavioral science creating the biggest impact in the future.
IMPACT
Everything we do is ultimately aimed at addressing the problem of inequality and its effects. Learn how we’re closing the gaps that create it, one sector at a time.
FOLLOW
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